Womble Attorneys Earn Reputation As Two-Faced…

What the hell? (h/t Roll on Friday)

Womble Bond Dickinson is working on a rebrand and that rebrand sucks.

Our friends across the pond at Roll on Friday gathered images from the new WBD and they should drop a WMD on this campaign from orbit. It’s the only way to be sure.

Slicing the images in half would be a little weird but acceptably artsy. Going full cubist and making everyone into a grotesque side profile is… well, lawyers don’t generally need any help being characterized as two-faced.

From RoF:

The campaign’s tagline is “New problems, need new perspectives”, and if the new problem was “law firm marketing not weird enough” then Wombles discharged its brief with aplomb.

It’s certainly a new problem, but also one that could stand to do with some old perspective. I guess there’s no such thing as bad publicity and we are talking about WBD, so maybe this is a good…

Womble

GAH!!!!! No. There is no spinning this.

Go to Roll on Friday to see more of the collected images… if you dare.

EXCLUSIVE Womble Bond Dickinson rebrand ‘hurts people’s eyes’ [Roll on Friday]


HeadshotJoe Patrice is a senior editor at Above the Law and co-host of Thinking Like A Lawyer. Feel free to email any tips, questions, or comments. Follow him on Twitter if you’re interested in law, politics, and a healthy dose of college sports news. Joe also serves as a Managing Director at RPN Executive Search.


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